Meet RICH BITCH Protect + Prime Serum, a multi-benefit serum primer that protects, hydrates and rejuvenates skin, creating a smooth canvas for all day makeup wear. The newest member of our RICH BITCH family is a hybrid serum primer with a lightweight cream to oil texture and a unique elastic stretch that hugs and hydrates while forming a breathable, protective moisture barrier. Created to be worn under makeup or on its own for that "I drink 8 glasses of water a day" glow. Pair with RICH BITCH Cactus + Vitamin C Moisturizer and RICH BITCH Nourishing Plant + Peptide Lip Balm for locked-in, all day hydration. Consumer Perception Testing (Results from an in-home use study of 32 subjects over 2 days): * 100% said skin felt immediately smooth after application *